Game marketing, made in pieces.
Practical notes for mobile game marketing teams: creative testing, ad production at scale, and how to use AI without giving up creative control.
Mobile game UA strategy after IDFA: what you still controlSelected
Gaming ATT opt-in sits at 39%, the EU prompt changes with iOS 27.2, and Meta and Google now choose the audience themselves. What a UA team still controls in 2026, and how to plan around it.
- By
- The Vidscape Team
- Published
- 11 October 2026
- Reading
- 10 min
Game marketing · 6 min
Google Playground makes games from a prompt. Players don't.Google Labs' Playground turns a typed idea into a playable browser game. 190,000 mobile games launched in 2025 and 2,500 passed 500,000 downloads in year one. Making games got cheap. Finding players didn't.AI & workflow · 6 min
Games come from a prompt now. Their ads still take a week.Higgsfield now generates a playable multiplayer game from one sentence. Launching a campaign still takes 41% of marketers three to four weeks. What changed for games, and why ads haven't caught up.Creative testing · 9 min
Mobile game ad hooks: test the first 3 secondsThe opening seconds carry a large share of a video ad's effect and are, we think, the cheapest part to test. Hook types game ads use, where a hook turns misleading, and how to run and read a hook test.AI & workflow · 9 min
Why AI game ads look generated, and how to fix itLooking like AI is what costs AI-generated ads their clicks. The five tells that give a game ad away, the research behind them, and the production decisions that remove each one.Creative production · 9 min
Mobile game ad sizes for 2026: recompose, don't cropThe sizes Meta, TikTok, Google App campaigns, AppLovin, Unity, Mintegral and both stores ask for in 2026, the safe zones that decide the layout, and why a cropped master breaks.
Google Playground makes games from a prompt. Players don't.Google Labs' Playground turns a typed idea into a playable browser game. 190,000 mobile games launched in 2025 and 2,500 passed 500,000 downloads in year one. Making games got cheap. Finding players didn't.AI & workflow · 6 minGames come from a prompt now. Their ads still take a week.Higgsfield now generates a playable multiplayer game from one sentence. Launching a campaign still takes 41% of marketers three to four weeks. What changed for games, and why ads haven't caught up.Creative testing · 9 minMobile game ad hooks: test the first 3 secondsThe opening seconds carry a large share of a video ad's effect and are, we think, the cheapest part to test. Hook types game ads use, where a hook turns misleading, and how to run and read a hook test.AI & workflow · 9 minWhy AI game ads look generated, and how to fix itLooking like AI is what costs AI-generated ads their clicks. The five tells that give a game ad away, the research behind them, and the production decisions that remove each one.Creative production · 9 minMobile game ad sizes for 2026: recompose, don't cropThe sizes Meta, TikTok, Google App campaigns, AppLovin, Unity, Mintegral and both stores ask for in 2026, the safe zones that decide the layout, and why a cropped master breaks.