MOTION-GRAPHIC ADS
Any layer can move.
Every ad Vidscape makes is built in layers — character, headline, background, button. So any layer can be animated: the character slides in, the props float, the headline lands. A static variation becomes a motion-graphic ad without rebuilding it, in the game's own style, and it stays in pieces after it moves.
- The same pieces, the same style — now moving
- Every size, animated from the same layout
- Still editable: change the headline after it moves
Motion without starting over
Video is 54% of gaming ad impressions and static is the shrinking format, so a concept that tested well as a still soon needs to move. The usual route is a motion designer rebuilding it from the source files — one ad at a time, with the same blank page and the same week of turnaround as the original.
Vidscape skips the rebuild because the ad was never flat. Each one is a stack of layers made from the game's own art, and any layer can be animated in place: pick a variation, set the character to slide in and the headline to land, export. The concept, the layout and the copy the numbers liked all carry over, and because the layers stay separate, you can still rewrite the headline after it moves. It is the first step toward video, and the sure one.
What animating a layer gives you
Static to motion, no rebuild
The ad is already in layers, so animating it is a setting, not a project. A static variation becomes a motion-graphic ad in minutes.
The pieces move, the style stays
The character slides in, the props float, the headline lands — the game's own art, in the game's own style, now moving.
Still in pieces after it moves
Rewrite the headline, swap the character, recolour the button — after the animation is on. Nothing collapses into a flat file until export.
Every size, from the same layout
Each size is its own layout of the same pieces, and each can be animated from that layout — 9:16, 4:5, 1:1 and the in-app formats.
Motion for the winners
Find the concept with statics, then animate the ones that worked. The test signal carries straight into the moving version.
Export as video
Render the moving ad for Reels, Stories, TikTok, the Meta feed and the in-app networks, from the same layered ad.
The layers, and the moving ads from the same listing
The recording shows a real generated ad's layers in the editor; the still is from the same Rooms & Exits batch. The clips are video ads made from that listing — the growing output the motion-graphic ads lead toward.
From a static variation to a motion-graphic ad
Paste your store link
Your App Store or Google Play page. Vidscape pulls the art and builds the batch in layers.
Pick a variation
Any ad, in any size — ideally one the numbers already liked.
Animate the layers
Character in, props floating, headline landing. Adjust the timing if you want to.
Adjust and export
Change the text after it moves. Export for Reels, Stories, TikTok, the feed or in-app.
How can a static ad become a motion-graphic ad without rebuilding it?
Because it was built in layers to begin with. A flat picture has to be taken apart before anything in it can move, which is why motion normally means going back to the source files. A Vidscape ad is already the source files: the character, the headline, the background and the button are separate pieces, so each can be given its own motion in place.
That is also why the result stays editable. Motion is a property of a layer, not a new file, so rewriting the headline after it animates is the same click it was before.
Do I need motion design skills?
No. The animation is applied per layer with simple choices — how it enters, how it settles, when — and the ad is previewed as it will run. A designer who wants to fine-tune the timing can; a UA manager who wants the winning static moving by this afternoon doesn't have to.
How does this relate to video ads?
A motion-graphic ad is the layered image ad with motion on its layers — available for every ad in every batch. A video ad is generated footage of the game's character and world, cut into a sequence — a growing output we show real examples of rather than promise. The first is the reliable way to get every concept moving today; the second is where the work is going.
FAQ
Questions, answered.
One of the layered image ads with its layers animated — the character slides in, the props float, the headline lands. It is made from the same pieces as the static, in the game's own style, and stays editable after it moves.
Yes. Every ad is built in layers, in every size, so any variation can become a motion-graphic ad without rebuilding it.
Yes. The layers stay separate, so the headline is still text, the character is still its own piece and the button is still a style. Change any of them and export again.
A video file in 9:16 for Reels, Stories and TikTok, 1:1 and 4:5 for the Meta feed, and the sizes the in-app networks take — from the same layered ad.
No. A motion-graphic ad animates the layers of an existing ad; a video ad is generated footage cut into a sequence. Vidscape makes both — the first for every batch, the second as a growing output with real examples on the video pages.
Make the winning static move.
Paste your store link. The first result is free and needs no account.
every element stays editable